Monday 12 April 2010

Post Modernity & The Mass Media

Lecture Notes - 16/12/09

Post Modernist = Response to Modernism

Post Modern condition is characterised by;

- Exhaustion
- Pluralism
- Pessimism
- Disillusionment with the idea of absolute knowledge

Some overlaps with Modernism (Modern life/Technology/New Materials/Communication)
Modernism is an expression of the above whereas PostModernism is a reaction.

Origin;

1917 - German writer Rudolph Pannwitz, spoke of ‘nihilistic, amoral, postmodern men’
1964 - Leslie Fielder described a ‘post’ culture, which rejected the elitist values of Modern Culture

Post Modernism truly began in the 1960's

Uses of the term postmodern;

- after modernism
- the historical era following the modern
- contra modernism
- equivalent to ‘late capitalism’(Jameson)
- artistic and stylistic eclecticism
- ‘global village’ phenomena: globalization of cultures, races, images, capital, products

Post Modernism reflected alot in Architectural development. Demolition of "Modernist" buildings. Alot of what we see today, originating from Modernism, can be considered unsightly and unwanted (blocks of flats). There is appeal, again, for aesthetics znd complexity over functionality.

Frank Gehry, Guggenheim museum, Bilbao, 1997

Las Vegas is purposefully built tacky. It's an opposition for the Modernist devlopments of Paris and New York. Vegas has a self aware attitude of it's money making purpose. Self awareness is a trait of Post Modernity, a type of self indulgence compared to Modernity's "ultimate functionality, understanding, utopian, simplicty".

Reality televison is seen as Post Modern. Big Brother and Quiz shows about Quiz shows are self referential.

Roy Lichtensteins Brush Stroke Artwork is a mock of tradtional art. Questions paiting as the "highest" form of art work. It is also mass produced as to devalue art.

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