Lecture Notes - 02/12/09
Gutenburg's printing press (1450) began mass production. (Typesetting)
Computer Literacy. Desktops and electronic printing have progressed very rapidly and over taken "archaic" methods of print.
Search engines, Hyperlinks - Massess of information available to billions of people, constructed by just as small amount of people. Could be biased in that case.
"eBook" - May cause print to become obsolete due to information being available digitally and in handheld form.
Negative Criticism;
1. Superficial, uncritical, trivial.
2. Viewing figures measure success
3. Audience is dispersed
4. Audience is disempowered
5. Encourages the Status Quo (conservative)
6. Encourages apathy
7. Power held by the few motivated by profit or social control (propaganda)
8. Bland, Escapist and Standardised
9. Encourages escapism, seen as a drug which anaesthetises us
Positive Criticism;
1. Not all mass media is of low quality,
2. Social problems and injustices are discussed by the media
3. Creativity can be a feature of mass media
4. Transmission of high art material reaches a broader audience
5. Democratic potential
Marcus Harvey - Myra (1995)
"Celebritised" Myra Hindley, a serial killer. Using controversial methods (childrens handprints) to manipulate the mass media into promoting his work.
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